Peculiar things snowball into a PHENOMENON ...lesson learnt from year 2011, right on time when it is about to end.
I had, for long, refrained from writing down a post on this topic - quite consciously. I did not want to give it my share of attention. The topic barely required it as it had garnered copious and unimaginable proportions of interest from many quarters - far and near, known and unknown.
Why this KOLAVERI DI? Precisely, this post hovers around the new found national rage.
To start with, it all seemed rather peculiar when I found a video on Facebook liked multiple (better said innumerable) times over a span of week. The feeling was reaffirmed when a fellow colleague at work, hailing from North India, requested me to explain the word "kolaveri" . I summed it up as an uncontrollable rage to KILL. The feeling lingered on with Times of India blog featuring 5-6 articles using Kolaveri Di theme that week. The theme was funnily extended to the release of Kanimozhi (2G spectrum scam case) from Tihar jail, an article quoted Stalin, her brother wondering "Why this Kanimozhi Di"?
Over the next few weeks, I felt very peculiar when I received an IT (Information Tech industry) version of this song as an email forward. Then, I saw the original version sung by Dhanush and felt the IT version of the song fit IT folks' bill well. Sonu Nigam's very young son sang the song throwing in his "apt for kids" modifications. Kids in my street assembled and sang this song like an anthem, once (at least) every evening before they commenced playing. They ensured they emulated the minor nuances and naughty expressions of the song well - Kaila Glass .. only English .. , Mama notes eduthukko, Papapa Papapa etc .. They appeared thoroughly enthralled while singing.
Recently, I found it fantastically peculiar when I saw a snippet of Dhanush's LIVE performance of the song in a New Year Celebration show hosted by Salman Khan, arranged by BIG Entertainment. The show is expected to be aired on Star Plus channel on New year's eve. Abhishek Bachchan tweets - Dhanush is his great friend and is extremely talented, Dhanush is seen singing a special Kolveri version for his friends' daddy dear - Big B on stage, talks are doing rounds on how Dhanush is planning to roll out a HINGLISH (Hindi + English) version of Kolaveri Di song, all by himself.
Going a step further, it becomes fantabulously peculiar when the Indian PM invites Dhanush to render this song in front of Japanese PM who is on a visit to India to sell nuclear technology and sign deals for bullet trains. Looks like Dhanush's Why this Kolaveri Di? will oil the deal well and ensure smooth completion of work for our Indian government which is already tired of Lokpal and like hurdles. The Indian Government is quite like the soup boys who have no choice who figure in Dhanush's song.
The Japanese PM, I guess, will demand from Dhanush, a Japanese version of his song so that back in their country, they can sing the song in face of an impending Tsunami and many a typhoon, try to reduce the rage of such calamitous forces. The Indian cricket team too, I hear, loves Dhanush's song. Apparently, they believe, the music director of the song - Anirudh resembles their fellow team mate Ishant Sharma too very closely.
Now, the sense of peculiarity attached with Dhanush's song, its lyrics, the song's rendition and music has ended, become all too familiar for me. My 2 and 1/2 year old nephew sings the song on phone specially for me - very cutely, with the whiteu whiteu blacku blacku extensions rendered correctly. At this age, he asserts that white skin girlu girlu has heart that is blacku blacku :) I can do nothing but LOL and ROFL.
I do not intend to analyse here what worked with the song and why it is such a huge hit. I am sure we would have read articles of the likes - "10 reasons why Kolaveri Di works". I also do not want to debate if the mammoth attention the song and its artist have received is in place or out of place. I am sure Barkha Dutt, Sagarika Ghosh and Arnab Goswami will do and would have done the needful in this aspect.
My blog is titled - Furore Scribendi, furore means a rage, not kolaveri but veri (folks with Tamil background can understand this well, but thanks to Dhanush now, I am sure even rest of the nation will make an effort to understand). Furore Scribendi refers to an urge, madness or a frenzy to write. Therefore, not writing in this space about something that has whirl winded into becoming a national rage will be an unforgivable mistake.